Trends in Training

by ExecuTrain on September 9, 2011 recently came out with a list of training trends for the first half of the year. Do these trends mirror the happenings within your company?


In December of 2010, published 10 trends that were reshaping and redefining how organizations provided learning solutions. And with these trends, we predicted how we expected them play out in the near future.  Now that we are at the mid-year point of 2011, let’s see if and how those trends are materializing. And depending on where your organization is, you can determine if you are right on track or if you need to readjust your path to the future.

1. Corporate training spend is up – Just as projected, corporate training organizations are definitely spending more for training services. I predicted that training spend would be up by as much as 7 – 9% over 2010 levels. It was based on the idea that companies were delivering positive earnings and there was a general optimism that the growth in training spend already occurring in 2010 would continue into the new year. For the first part of this year, we saw very strong increases across all segments of the training market. But because of the current lack of confidence in the financial markets, we may see some pull backs in some segments through the end of the year. Therefore, I’m adjusting my prediction for an overall training spend increase this year to 5 – 6% over last year’s levels.

2. Staffing for training positions are up – But job growth is not up by much. The big question is where are the new jobs coming from? And when will they increase in big numbers? It was expected that buyside training organizations would increase full time staff by a very modest level (2%) and so far this looks to be playing out. I also expected job creation by training suppliers to be up by as much as 8% this year. It looks like suppliers are definitely hiring this year, as most of the jobs are coming from larger, Tier 1 suppliers. Smaller training companies (Tier 4 suppliers) are not performing well and generally not generating new jobs. I’m expecting that job growth for the year to come in 4 – 5%. Pretty good compared to other industries, but not good enough to deal with what we lost the last few years.

View the rest of the list here.

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